Success stories usually don’t start with a smile, but in Dr. John Badolato’s case — they are the beginning, middle, and future.
A native of St. Louis, Badolato owns Arizona’s brightest budding dental franchises, Studio B Smiles.
“Studio B Smiles is different from most other dental offices because we have created a niche amongst professional athletes and celebrity clientele either living in, or visiting the Valley of the Sun,” he says.
Badolato and Studio B Smiles are the official dental providers for the Phoenix Suns of the National Basketball League, Phoenix Mercury of the Women’s National Basketball Association and the Arizona Diamondbacks of Major League Baseball.
He says the celebrity endorsement has helped his business reach new heights.
“People want to go where the pros go,” says Badolato.
Among the athletes featured on his website are Phoenix Suns all-star Devin Booker, and 2014 WNBA champion Brittney Griner.
According to a study by Dr. Hsinkuang Chi of Nanhua University in Taiwan, society typically values the business of celebrities the same way they value the opinion of their close family or friends.
Other than celebrity endorsement, Badolato offers his patients a growing list of dental and cosmetics options. Among the list of 20 different procedures or plans Studio B Smiles offers patients dental cleanings, fillings, crowns, Invisalign, whitening, veneers and more.
Badolato suggests aspiring dentists looking to follow in his footsteps start with building a strong and reliable team of employees and supports.
“My team has been a vital part of my success,” he says.
When looking for the perfect fit, Badolato looks for qualities matching his own vision and morals.
“I look for enthusiasm, passion, and those that differentiate themselves from their peers,” he says. “I focus on those with great ambition and aptitude.”
A need for growth and development is crucial to being a perfect fit at Studio B Smiles.
“Great teams always get better as they work and grow together,” he says.
Over the past sixteen years, Badolato has built Studio B Smiles’ core values around quality customer service and the importance of establishing trust between his business and his patients.
“We make sure our customers feel heard,” he says. “Our motto is ‘the best interest of the patient is the only interest we will consider.’”
Badolato faces challenges not a lot of other dental practices have to face. While working with professional sports teams brings more business, Studio B Smiles is tasked with ensuring patient discretion and confidentiality for high-profile stars.
“While we would love it if every one of our patients told the world that they came from our office, we understand if they don’t want to share that kind of personal information,” he says.
Badolato is unable to disclose the names of his high-profile clients because of HIPPA, but he says he is proud to have the opportunity to help some of sport’s best athletes.
“I am proud to have had the opportunity to help craft the smiles of championship MVPs, world champions, and ‘G.O.A.Ts’ from three of the five major sports in North America,” says Badolato.
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